Best Schools for Marketing

Marketing graduates earn a median of $67,334 within four years of graduating, ranking #109 out of 283 tracked majors — 8% above the median across all fields. There are 529 colleges nationwide with tracked earnings for this major, producing 48,218 recent graduates.

Where you study matters: Brigham Young University graduates earn $112,596 while University of Puerto Rico-Aguadilla graduates earn $27,076 — a $85,520 difference. Factors like location, employer networks, co-op programs, and curriculum focus drive this gap. Across all fields, though, which major you pick separates earnings more than which college does.

Early career salary growth is modest: Marketing graduates see an average 3% increase between year 1 and year 2 post-graduation, reflecting career advancement and skill development in the first years after college.

529
Schools
$67,334
Avg. 2yr Earnings
#109
of 283 Majors
48,218
Graduates

Public vs Private: Marketing

Public (280 schools)
$65,581
avg. 2yr earnings
Private (246 schools)
$69,808
avg. 2yr earnings

Private schools produce $4,227 more in early earnings on average for Marketing graduates. Factor in tuition difference to calculate which offers better ROI.

Marketing by State

Also by state: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Nebraska, Nevada, New Hampshire, New Jersey, North Carolina, North Dakota, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Utah, Virginia, Washington, Washington DC, West Virginia, Wisconsin

Top Marketing Schools by Graduate Earnings

#1
Brigham Young University logo

Brigham Young University

Provo, UT · Private

$112,596
4yr Earnings
76 grads
2yr: $62,012 (65)
1yr: $56,416 (71)
Acceptance: 69.2%
#2
University of Pennsylvania logo

University of Pennsylvania

Philadelphia, PA · Private

$112,211
4yr Earnings
36 grads
2yr: $68,592 (62)
1yr: $69,836 (43)
Acceptance: 5.9%
#3
Boston College logo

Boston College

Chestnut Hill, MA · Private

$106,353
4yr Earnings
112 grads
2yr: $63,005 (107)
1yr: $58,593 (114)
Acceptance: 15.7%
#4
Georgetown University logo

Georgetown University

Washington, DC · Private

$105,944
4yr Earnings
53 grads
2yr: $64,121 (60)
1yr: $69,082 (56)
Acceptance: 13.1%
#5
Santa Clara University logo

Santa Clara University

Santa Clara, CA · Private

$104,723
4yr Earnings
58 grads
2yr: $56,867 (73)
1yr: $60,745 (52)
Acceptance: 43.8%
#6
Villanova University logo

Villanova University

Villanova, PA · Private

$102,222
4yr Earnings
90 grads
2yr: $57,619 (65)
1yr: $56,041 (88)
Acceptance: 25.1%
#7
Washington University in St Louis logo

Washington University in St Louis

St. Louis, MO · Private

$100,489
4yr Earnings
29 grads · small sample
2yr: $78,896 (17)
1yr: $61,582 (35)
Acceptance: 12.0%
#8
Tulane University of Louisiana logo

Tulane University of Louisiana

New Orleans, LA · Private

$98,503
4yr Earnings
102 grads
2yr: $48,667 (75)
1yr: $49,300 (102)
Acceptance: 14.6%
#9
Lehigh University logo

Lehigh University

Bethlehem, PA · Private

$98,320
4yr Earnings
57 grads
2yr: $55,151 (41)
1yr: $56,022 (53)
Acceptance: 29.3%
#10
Texas Christian University logo

Texas Christian University

Fort Worth, TX · Private

$97,148
4yr Earnings
62 grads
2yr: $58,221 (45)
1yr: $56,711 (58)
Acceptance: 42.6%
#11
University of Wisconsin-Madison logo

University of Wisconsin-Madison

Madison, WI · Public

$96,148
4yr Earnings
181 grads
2yr: $59,556 (144)
1yr: $53,817 (181)
Acceptance: 43.4%
#12
George Washington University logo

George Washington University

Washington, DC · Private

$95,528
4yr Earnings
57 grads
2yr: $50,856 (63)
1yr: $54,148 (71)
Acceptance: 43.5%
#13
Elon University logo

Elon University

Elon, NC · Private

$95,163
4yr Earnings
95 grads
2yr: $50,022 (70)
1yr: $50,091 (45)
Acceptance: 67.3%
#14
University of Maryland-College Park logo

University of Maryland-College Park

College Park, MD · Public

$93,782
4yr Earnings
159 grads
2yr: $51,773 (148)
1yr: $53,691 (154)
Acceptance: 44.8%
#15
University of Florida logo

University of Florida

Gainesville, FL · Public

$92,626
4yr Earnings
184 grads
2yr: $51,829 (186)
1yr: $46,403 (157)
Acceptance: 24.0%
#16
The University of Texas at Austin logo

The University of Texas at Austin

Austin, TX · Public

$91,955
4yr Earnings
136 grads
2yr: $53,045 (101)
1yr: $57,075 (151)
Acceptance: 29.1%
#17
University of San Francisco logo

University of San Francisco

San Francisco, CA · Private

$91,815
4yr Earnings
81 grads
2yr: $49,549 (81)
1yr: $50,188 (88)
Acceptance: 50.8%
#18
Syracuse University logo

Syracuse University

Syracuse, NY · Private

$91,235
4yr Earnings
154 grads
2yr: $43,240 (69)
1yr: $50,778 (159)
Acceptance: 41.7%
#19
University of Notre Dame logo

University of Notre Dame

Notre Dame, IN · Private

$91,088
4yr Earnings
60 grads
2yr: $54,948 (73)
1yr: $54,502 (71)
Acceptance: 12.4%
#20
University of Illinois Urbana-Champaign logo

University of Illinois Urbana-Champaign

Champaign, IL · Public

$90,744
4yr Earnings
147 grads
2yr: $59,029 (123)
1yr: $55,615 (138)
Acceptance: 43.7%
#21
Fordham University logo

Fordham University

Bronx, NY · Private

$90,733
4yr Earnings
70 grads
1yr: $46,145 (40)
Acceptance: 56.3%
#22
Michigan State University logo

Michigan State University

East Lansing, MI · Public

$90,453
4yr Earnings
216 grads
2yr: $54,996 (123)
1yr: $58,064 (144)
Acceptance: 83.9%
#23
James Madison University logo

James Madison University

Harrisonburg, VA · Public

$89,944
4yr Earnings
157 grads
2yr: $51,794 (124)
1yr: $49,719 (159)
Acceptance: 76.3%
#24
Providence College logo

Providence College

Providence, RI · Private

$89,629
4yr Earnings
175 grads
2yr: $49,899 (117)
1yr: $50,440 (174)
Acceptance: 48.7%
#25
Drexel University logo

Drexel University

Philadelphia, PA · Private

$89,486
4yr Earnings
185 grads
2yr: $51,213 (138)
1yr: $51,295 (181)
Acceptance: 77.5%
#26
University of Connecticut logo

University of Connecticut

Storrs, CT · Public

$89,208
4yr Earnings
81 grads
2yr: $52,107 (86)
1yr: $51,531 (72)
Acceptance: 53.9%
#27
University of Connecticut-Waterbury Campus logo

University of Connecticut-Waterbury Campus

Waterbury, CT · Public

$89,208
4yr Earnings
81 grads
2yr: $52,107 (86)
1yr: $51,531 (72)
Acceptance: 87.0%
#28
University of Connecticut-Avery Point logo

University of Connecticut-Avery Point

Groton, CT · Public

$89,208
4yr Earnings
81 grads
2yr: $52,107 (86)
1yr: $51,531 (72)
Acceptance: 86.5%
#29
University of Connecticut-Stamford logo

University of Connecticut-Stamford

Stamford, CT · Public

$89,208
4yr Earnings
81 grads
2yr: $52,107 (86)
1yr: $51,531 (72)
Acceptance: 80.2%
#30
University of Connecticut-Hartford Campus logo

University of Connecticut-Hartford Campus

Hartford, CT · Public

$89,208
4yr Earnings
81 grads
2yr: $52,107 (86)
1yr: $51,531 (72)
Acceptance: 86.5%
#31
Southern Methodist University logo

Southern Methodist University

Dallas, TX · Private

$88,627
4yr Earnings
19 grads · small sample
2yr: $59,576 (33)
1yr: $52,225 (31)
Acceptance: 61.2%
#32
Bentley University logo

Bentley University

Waltham, MA · Private

$88,461
4yr Earnings
145 grads
2yr: $54,296 (168)
1yr: $53,367 (160)
Acceptance: 48.4%
#33
University of Delaware logo

University of Delaware

Newark, DE · Public

$88,383
4yr Earnings
343 grads
2yr: $49,179 (102)
1yr: $48,859 (300)
Acceptance: 65.1%
#34
University of Washington-Seattle Campus logo

University of Washington-Seattle Campus

Seattle, WA · Public

$88,114
4yr Earnings
170 grads
2yr: $47,013 (167)
1yr: $48,321 (139)
Acceptance: 42.5%
#35
University of Washington-Bothell Campus logo

University of Washington-Bothell Campus

Bothell, WA · Public

$88,114
4yr Earnings
170 grads
2yr: $47,013 (167)
1yr: $48,321 (139)
Acceptance: 91.8%
#36
University of Washington-Tacoma Campus logo

University of Washington-Tacoma Campus

Tacoma, WA · Public

$88,114
4yr Earnings
170 grads
2yr: $47,013 (167)
1yr: $48,321 (139)
Acceptance: 83.0%
#37
Utah State University logo

Utah State University

Logan, UT · Public

$87,905
4yr Earnings
144 grads
2yr: $48,265 (90)
1yr: $46,041 (117)
Acceptance: 93.6%
#38
Miami University-Oxford logo

Miami University-Oxford

Oxford, OH · Public

$86,919
4yr Earnings
234 grads
2yr: $58,279 (208)
1yr: $52,355 (234)
Acceptance: 82.1%
#39
Fairfield University logo

Fairfield University

Fairfield, CT · Private

$86,740
4yr Earnings
139 grads
2yr: $49,329 (84)
1yr: $49,460 (128)
Acceptance: 45.0%
#40
Loyola University Chicago logo

Loyola University Chicago

Chicago, IL · Private

$86,662
4yr Earnings
137 grads
2yr: $47,729 (39)
1yr: $46,476 (162)
Acceptance: 81.4%
#41
Virginia Polytechnic Institute and State University logo

Virginia Polytechnic Institute and State University

Blacksburg, VA · Public

$86,338
4yr Earnings
175 grads
2yr: $51,773 (122)
1yr: $49,648 (121)
Acceptance: 57.0%
#42
University of Massachusetts-Amherst logo

University of Massachusetts-Amherst

Amherst, MA · Public

$86,299
4yr Earnings
119 grads
2yr: $47,260 (107)
1yr: $49,497 (162)
Acceptance: 57.8%
#43
University of Minnesota-Twin Cities logo

University of Minnesota-Twin Cities

Minneapolis, MN · Public

$86,246
4yr Earnings
224 grads
2yr: $56,681 (179)
1yr: $55,784 (228)
Acceptance: 77.0%
#44
University of Miami logo

University of Miami

Coral Gables, FL · Private

$85,935
4yr Earnings
78 grads
2yr: $51,035 (43)
1yr: $45,330 (63)
Acceptance: 18.5%
#45
Creighton University logo

Creighton University

Omaha, NE · Private

$85,891
4yr Earnings
85 grads
2yr: $49,136 (72)
1yr: $51,497 (81)
Acceptance: 72.3%
#46
University of Georgia logo

University of Georgia

Athens, GA · Public

$85,785
4yr Earnings
240 grads
2yr: $49,772 (231)
1yr: $47,961 (272)
Acceptance: 37.2%
#47
The Catholic University of America logo

The Catholic University of America

Washington, DC · Private

$85,029
4yr Earnings
59 grads
2yr: $51,425 (38)
1yr: $51,568 (51)
Acceptance: 83.8%
#48
Florida State University logo

Florida State University

Tallahassee, FL · Public

$84,981
4yr Earnings
486 grads
2yr: $45,720 (344)
1yr: $46,163 (529)
Acceptance: 25.4%
#49
Purdue University-Main Campus logo

Purdue University-Main Campus

West Lafayette, IN · Public

$84,725
4yr Earnings
77 grads
1yr: $58,334 (65)
Acceptance: 50.3%
#50
Trinity University logo

Trinity University

San Antonio, TX · Private

$84,347
4yr Earnings
21 grads · small sample
2yr: $41,937 (40)
1yr: $42,126 (20)
Acceptance: 28.2%

Showing top 50 of 529 schools. View all or filter by state above.

Majors with Similar Earnings

Frequently Asked Questions

What is the best school for Marketing?
Brigham Young University ranks #1 for Marketing with median graduate earnings of $112,596 within four years of graduating. There are 529 schools nationwide offering this major with tracked earnings data.
How much do Marketing graduates earn?
Marketing graduates earn an average of $67,334 within four years of graduating. This is near the median across all majors. Earnings range from $27,076 to $112,596 depending on the school.
How hard is it to get into a top Marketing program?
The average acceptance rate across Marketing programs is 76.2%. The most selective program is at University of Pennsylvania with a 5.9% acceptance rate. Competitive programs value strong math/analytical skills and relevant coursework.
Is a public or private school better for Marketing?
Private Marketing programs average $69,808 in early earnings vs $65,581 at public schools. Private schools lead in earnings, but cost significantly more — calculate net price before deciding.

Source: U.S. Department of Education College Scorecard. Earnings are median 2 years after graduation for bachelor's degree holders, from the field-of-study file last updated June 2026. Institution-level figures elsewhere on the site come from the June 2026 release — Scorecard publishes the two separately.

Get Marketing Career Insights

We're building major-specific salary reports with ROI by school. Be the first to get yours.

No spam. Unsubscribe anytime.