Best Marketing Schools in Alabama

Alabama has 12 colleges offering Marketing programs tracked by the College Scorecard, producing 810 recent graduates. Graduates in Alabama earn $35,513 on average within two years — 16% below the national average of $42,098. Lower cost of living or industry mix may explain the gap.

School choice matters significantly: The University of Alabama graduates earn $47,801 while Alabama State University graduates earn $25,967 — a $21,834 gap. Research each program's curriculum, employer connections, and career services before deciding.

Schools in AL

$35,513

AL Avg. Earnings

$42,098

National Avg.

572

Schools Nationally

Public vs Private: Marketing in Alabama

Public Schools (11)

$35,310

avg. 2yr earnings

Private Schools (1)

$37,748

avg. 2yr earnings

Private schools produce $2,438 more in early earnings on average, but typically cost more. Compare net price to determine which offers better ROI.

Marketing Schools in Alabama, Ranked by Earnings

The University of Alabama

Tuscaloosa, AL · Public

$47,801

2yr Earnings

1yr Earnings: $45,924

Graduates: 305

Acceptance: 75.8%

Auburn University

Auburn, AL · Public

$43,575

2yr Earnings

1yr Earnings: $44,504

Graduates: 145

Acceptance: 50.5%

Samford University

Birmingham, AL · Private

$37,748

2yr Earnings

1yr Earnings: $39,073

Graduates: 29

Acceptance: 82.2%

University of Alabama in Huntsville

Huntsville, AL · Public

$31,839

2yr Earnings

1yr Earnings: $36,681

Graduates: 27

Acceptance: 74.3%

University of Alabama at Birmingham

Birmingham, AL · Public

$38,829

2yr Earnings

1yr Earnings: $36,117

Graduates: 104

Acceptance: 88.4%

University of Montevallo

Montevallo, AL · Public

$37,208

2yr Earnings

1yr Earnings: $31,207

Graduates: 23

Acceptance: 53.9%

Auburn University at Montgomery

Montgomery, AL · Public

$30,409

2yr Earnings

1yr Earnings: $32,587

Graduates: 21

Acceptance: 92.6%

University of North Alabama

Florence, AL · Public

$35,701

2yr Earnings

1yr Earnings: $39,312

Graduates: 50

Acceptance: 96.5%

University of South Alabama

Mobile, AL · Public

$35,179

2yr Earnings

1yr Earnings: $34,535

Graduates: 57

Acceptance: 65.5%

#10

Jacksonville State University

Jacksonville, AL · Public

$30,771

2yr Earnings

1yr Earnings: $32,611

Graduates: 49

Acceptance: 76.2%

#11

Troy University

Troy, AL · Public

Alabama State University

Montgomery, AL · Public

$25,967

2yr Earnings

Acceptance: 95.6%

Frequently Asked Questions

What is the best school for Marketing in Alabama?

The University of Alabama ranks #1 for Marketing in Alabama with median graduate earnings of $47,801 within two years of graduation. There are 12 schools offering Marketing programs in the state.

How much do Marketing graduates earn in Alabama?

Marketing graduates in Alabama earn an average of $35,513 within two years of graduation. This is 16% below the national average of $42,098 for this major.

What is the hardest Marketing school to get into in Alabama?

Auburn University is the most selective Marketing program in Alabama with an acceptance rate of 50.5%. The average acceptance rate across Marketing programs in the state is 78.7%.

Should I attend a public or private school for Marketing in Alabama?

In Alabama, private Marketing programs produce average earnings of $37,748 vs $35,310 at public schools. However, public schools typically cost less — consider net price relative to earnings when calculating ROI. There are 11 public and 1 private options in the state.

Other Popular Majors in Alabama

Chemical Engineering $67,727 Electrical, Electronics and Communications Engineering $67,439 Computer Engineering $62,779 Industrial Engineering $60,359 Aerospace, Aeronautical and Astronautical Engineering $58,359 Civil Engineering $56,631 Computer and Information Sciences, General $56,387 Computer/Information Technology Administration and Management $49,644

All colleges in Alabama →

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Source: U.S. Department of Education College Scorecard, field-of-study file last updated June 2026. Institution-level figures elsewhere on the site come from the June 2026 release.