Best Marketing Schools in Texas

Texas has 47 colleges offering Marketing programs tracked by the College Scorecard, producing 3,469 recent graduates. Graduates earn $40,747 on average within two years, roughly in line with the national average of $42,098.

School choice matters significantly: Texas Christian University graduates earn $58,221 while McMurry University graduates earn $36,134 — a $22,087 gap. Research each program's curriculum, employer connections, and career services before deciding.

47
Schools in TX
$40,747
TX Avg. Earnings
$42,098
National Avg.
572
Schools Nationally

Public vs Private: Marketing in Texas

Public Schools (30)
$39,175
avg. 2yr earnings
Private Schools (16)
$44,646
avg. 2yr earnings

Private schools produce $5,471 more in early earnings on average, but typically cost more. Compare net price to determine which offers better ROI.

Marketing Schools in Texas, Ranked by Earnings

#1
Texas Christian University logo

Texas Christian University

Fort Worth, TX · Private

$58,221
2yr Earnings
1yr Earnings: $56,711
Graduates: 58
Acceptance: 42.6%
#2
The University of Texas at Austin logo

The University of Texas at Austin

Austin, TX · Public

$53,045
2yr Earnings
1yr Earnings: $57,075
Graduates: 151
Acceptance: 29.1%
#3
Southern Methodist University logo

Southern Methodist University

Dallas, TX · Private

$59,576
2yr Earnings
1yr Earnings: $52,225
Graduates: 31
Acceptance: 61.2%
#4
Trinity University logo

Trinity University

San Antonio, TX · Private

$41,937
2yr Earnings
1yr Earnings: $42,126
Graduates: 20
Acceptance: 28.2%
#5
Saint Edward's University logo

Saint Edward's University

Austin, TX · Private

$40,089
2yr Earnings
1yr Earnings: $38,118
Graduates: 38
Acceptance: 83.7%
#6
University of St Thomas logo

University of St Thomas

Houston, TX · Private

N/A
2yr Earnings
1yr Earnings: $35,677
Graduates: 18
Acceptance: 93.3%
#7
Baylor University logo

Baylor University

Waco, TX · Private

$47,650
2yr Earnings
1yr Earnings: $45,337
Graduates: 134
Acceptance: 51.0%
#8
Texas A&M University-College Station logo

Texas A&M University-College Station

College Station, TX · Public

$49,772
2yr Earnings
1yr Earnings: $45,553
Graduates: 142
Acceptance: 63.2%
#9
The University of Texas at Dallas logo

The University of Texas at Dallas

Richardson, TX · Public

$48,510
2yr Earnings
1yr Earnings: $47,095
Graduates: 144
Acceptance: 65.5%
#10
Texas Tech University logo

Texas Tech University

Lubbock, TX · Public

$50,856
2yr Earnings
1yr Earnings: $47,375
Graduates: 251
Acceptance: 70.9%
#11
U

University of Phoenix-Texas

Dallas, TX ·

$43,453
2yr Earnings
1yr Earnings: $47,878
Graduates: 261
Acceptance: N/A
#12
Texas State University logo

Texas State University

San Marcos, TX · Public

$46,790
2yr Earnings
1yr Earnings: $42,984
Graduates: 347
Acceptance: 89.5%
#13
Houston Christian University logo

Houston Christian University

Houston, TX · Private

N/A
2yr Earnings
1yr Earnings: $27,696
Graduates: 22
Acceptance: 85.2%
#14
University of Houston logo

University of Houston

Houston, TX · Public

$43,575
2yr Earnings
1yr Earnings: $46,988
Graduates: 225
Acceptance: 69.5%
#15
Dallas Baptist University logo

Dallas Baptist University

Dallas, TX · Private

$45,919
2yr Earnings
1yr Earnings: $43,475
Graduates: 24
Acceptance: 91.1%
#16
University of North Texas logo

University of North Texas

Denton, TX · Public

$41,823
2yr Earnings
1yr Earnings: $43,444
Graduates: 242
Acceptance: 72.5%
#17
Nelson University logo

Nelson University

Waxahachie, TX · Private

N/A
2yr Earnings
Acceptance: 84.2%
#18
St. Mary's University logo

St. Mary's University

San Antonio, TX · Private

$37,208
2yr Earnings
1yr Earnings: $43,635
Graduates: 32
Acceptance: 88.9%
#19
Abilene Christian University logo

Abilene Christian University

Abilene, TX · Private

$42,682
2yr Earnings
1yr Earnings: $42,484
Graduates: 38
Acceptance: 63.9%
#20
Abilene Christian University-Undergraduate Online logo

Abilene Christian University-Undergraduate Online

Addison, TX · Private

$42,682
2yr Earnings
1yr Earnings: $42,484
Graduates: 38
Acceptance: 100.0%
#21
University of Mary Hardin-Baylor logo

University of Mary Hardin-Baylor

Belton, TX · Private

$39,009
2yr Earnings
1yr Earnings: $41,842
Graduates: 25
Acceptance: 95.1%
#22
Texas A&M University-Kingsville logo

Texas A&M University-Kingsville

Kingsville, TX · Public

$33,993
2yr Earnings
1yr Earnings: $27,027
Graduates: 19
Acceptance: 92.3%
#23
Schreiner University logo

Schreiner University

Kerrville, TX · Private

N/A
2yr Earnings
1yr Earnings: $30,265
Graduates: 21
Acceptance: 88.0%
#24
The University of Texas at Arlington logo

The University of Texas at Arlington

Arlington, TX · Public

$40,621
2yr Earnings
1yr Earnings: $41,181
Graduates: 258
Acceptance: 81.3%
#25
Texas A & M University-Corpus Christi logo

Texas A & M University-Corpus Christi

Corpus Christi, TX · Public

$23,649
2yr Earnings
1yr Earnings: $39,916
Graduates: 42
Acceptance: 89.5%
#26
University of Houston-Downtown logo

University of Houston-Downtown

Houston, TX · Public

$41,193
2yr Earnings
1yr Earnings: $42,554
Graduates: 45
Acceptance: 90.6%
#27
East Texas A&M University logo

East Texas A&M University

Commerce, TX · Public

$33,993
2yr Earnings
Acceptance: 92.6%
#28
University of Houston-Victoria logo

University of Houston-Victoria

Victoria, TX · Public

$36,848
2yr Earnings
Acceptance: 76.7%
#29
Prairie View A & M University logo

Prairie View A & M University

Prairie View, TX · Public

$33,281
2yr Earnings
1yr Earnings: $34,735
Graduates: 19
Acceptance: 75.3%
#30
The University of Texas at Tyler logo

The University of Texas at Tyler

Tyler, TX · Public

$36,848
2yr Earnings
1yr Earnings: $32,434
Graduates: 39
Acceptance: 91.5%
#31
West Texas A & M University logo

West Texas A & M University

Canyon, TX · Public

$36,848
2yr Earnings
1yr Earnings: $35,782
Graduates: 37
Acceptance: 97.4%
#32
Stephen F Austin State University logo

Stephen F Austin State University

Nacogdoches, TX · Public

$36,225
2yr Earnings
1yr Earnings: $41,344
Graduates: 42
Acceptance: 88.3%
#33
The University of Texas at San Antonio logo

The University of Texas at San Antonio

San Antonio, TX · Public

$37,343
2yr Earnings
1yr Earnings: $35,584
Graduates: 186
Acceptance: 88.5%
#34
Tarleton State University logo

Tarleton State University

Stephenville, TX · Public

$39,729
2yr Earnings
1yr Earnings: $39,879
Graduates: 45
Acceptance: 94.2%
#35
Lamar University logo

Lamar University

Beaumont, TX · Public

$38,289
2yr Earnings
Acceptance: 85.7%
#36
Texas Woman's University logo

Texas Woman's University

Denton, TX · Public

$34,704
2yr Earnings
1yr Earnings: $35,733
Graduates: 53
Acceptance: 95.0%
#37
Midwestern State University logo

Midwestern State University

Wichita Falls, TX · Public

$36,848
2yr Earnings
1yr Earnings: $35,018
Graduates: 28
Acceptance: 87.4%
#38
Texas Wesleyan University logo

Texas Wesleyan University

Fort Worth, TX · Private

N/A
2yr Earnings
Acceptance: 62.4%
#39
Sam Houston State University logo

Sam Houston State University

Huntsville, TX · Public

$41,464
2yr Earnings
1yr Earnings: $37,961
Graduates: 74
Acceptance: 85.4%
#40
University of Houston-Clear Lake logo

University of Houston-Clear Lake

Houston, TX · Public

$40,461
2yr Earnings
1yr Earnings: $36,448
Graduates: 50
Acceptance: 75.3%
#41
Angelo State University logo

Angelo State University

San Angelo, TX · Public

$33,281
2yr Earnings
1yr Earnings: $34,776
Graduates: 23
Acceptance: 79.2%
#42
The University of Texas at El Paso logo

The University of Texas at El Paso

El Paso, TX · Public

$36,560
2yr Earnings
1yr Earnings: $30,261
Graduates: 111
Acceptance: 99.9%
#43
Texas A&M University-San Antonio logo

Texas A&M University-San Antonio

San Antonio, TX · Public

N/A
2yr Earnings
1yr Earnings: $33,314
Graduates: 21
Acceptance: 92.0%
#44
The University of Texas Rio Grande Valley logo

The University of Texas Rio Grande Valley

Edinburg, TX · Public

$30,554
2yr Earnings
1yr Earnings: $25,201
Graduates: 78
Acceptance: 84.8%
#45
The University of Texas Permian Basin logo

The University of Texas Permian Basin

Odessa, TX · Public

$42,123
2yr Earnings
Acceptance: 84.5%
#46
Texas Southern University logo

Texas Southern University

Houston, TX · Public

$36,848
2yr Earnings
1yr Earnings: $38,243
Graduates: 37
Acceptance: 93.3%
#47
McMurry University logo

McMurry University

Abilene, TX · Private

$36,134
2yr Earnings
Acceptance: 57.6%

Frequently Asked Questions

What is the best school for Marketing in Texas?
Texas Christian University ranks #1 for Marketing in Texas with median graduate earnings of $58,221 within two years of graduation. There are 47 schools offering Marketing programs in the state.
How much do Marketing graduates earn in Texas?
Marketing graduates in Texas earn an average of $40,747 within two years of graduation. This is 3% below the national average of $42,098 for this major.
What is the hardest Marketing school to get into in Texas?
Trinity University is the most selective Marketing program in Texas with an acceptance rate of 28.2%. The average acceptance rate across Marketing programs in the state is 79.5%.
Should I attend a public or private school for Marketing in Texas?
In Texas, private Marketing programs produce average earnings of $44,646 vs $39,175 at public schools. However, public schools typically cost less — consider net price relative to earnings when calculating ROI. There are 30 public and 16 private options in the state.

Other Popular Majors in Texas

All colleges in Texas →

Marketing in Other States

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Source: U.S. Department of Education College Scorecard, field-of-study file last updated June 2026. Institution-level figures elsewhere on the site come from the June 2026 release.