Best Schools for General Sales, Merchandising and Related Marketing Operations

General Sales, Merchandising and Related Marketing Operations graduates earn a median of $47,813 within two years of graduation, ranking #84 out of 292 tracked majors — 35% above the median across all fields. There are 34 colleges nationwide with tracked earnings for this major, producing 2,040 recent graduates.

Where you study matters: Baylor University graduates earn $84,653 while Stevens-The Institute of Business & Arts graduates earn $25,658 — a $58,995 difference. Factors like location, employer networks, co-op programs, and curriculum focus drive this gap.

Early career salary growth is modest: General Sales, Merchandising and Related Marketing Operations graduates see an average 1% increase between year 1 and year 2 post-graduation, reflecting career advancement and skill development in the first years after college.

34
Schools
$47,813
Avg. 2yr Earnings
#84
of 292 Majors
2,040
Graduates

Public vs Private: General Sales, Merchandising and Related Marketing Operations

Public (17 schools)
$47,644
avg. 2yr earnings
Private (11 schools)
$47,320
avg. 2yr earnings

Public schools produce comparable or higher early earnings for General Sales, Merchandising and Related Marketing Operations, often at lower tuition — making them strong value options for this major.

General Sales, Merchandising and Related Marketing Operations by State

Top General Sales, Merchandising and Related Marketing Operations Schools by Graduate Earnings

#1
B

Baylor University

Waco, TX · Private

$84,653
2yr Earnings
1yr: $71,388
Grads: 23
Acceptance: 51.0%
#2
W

Western Governors University

Salt Lake City, UT ·

$71,015
2yr Earnings
1yr: $81,520
Grads: 41
Acceptance: N/A
#3
B

Ball State University

Muncie, IN · Public

$69,338
2yr Earnings
1yr: $46,833
Grads: 35
Acceptance: 71.6%
#4
S

St Catherine University

Saint Paul, MN · Private

$65,053
2yr Earnings
Acceptance: 94.1%
#5
A

American Public University System

Charles Town, WV ·

$57,318
2yr Earnings
1yr: $37,227
Grads: 21
Acceptance: N/A
#6
B

Bellevue University

Bellevue, NE ·

$56,415
2yr Earnings
1yr: $70,231
Grads: 47
Acceptance: N/A
#7
K

Kennesaw State University

Kennesaw, GA · Public

$55,964
2yr Earnings
1yr: $56,385
Grads: 31
Acceptance: 69.2%
#8
W

William Paterson University of New Jersey

Wayne, NJ · Public

$52,607
2yr Earnings
1yr: $54,414
Grads: 35
Acceptance: 92.5%
#9
B

Bowling Green State University-Main Campus

Bowling Green, OH · Public

$52,198
2yr Earnings
1yr: $55,026
Grads: 23
Acceptance: 80.6%
#10
P

Purdue University-Main Campus

West Lafayette, IN · Public

$51,750
2yr Earnings
1yr: $56,811
Grads: 109
Acceptance: 50.3%
#11
W

Weber State University

Ogden, UT ·

$51,722
2yr Earnings
1yr: $56,374
Grads: 136
Acceptance: N/A
#12
U

University of Minnesota-Twin Cities

Minneapolis, MN · Public

$51,482
2yr Earnings
1yr: $50,056
Grads: 150
Acceptance: 77.0%
#13
B

Bradley University

Peoria, IL · Private

$50,856
2yr Earnings
Acceptance: 76.7%
#14
U

University of Wisconsin-Madison

Madison, WI · Public

$50,439
2yr Earnings
1yr: $52,840
Grads: 59
Acceptance: 43.4%
#15
U

University of Houston

Houston, TX · Public

$49,358
2yr Earnings
1yr: $47,903
Grads: 216
Acceptance: 69.5%
#16
F

Fordham University

Bronx, NY · Private

$48,041
2yr Earnings
1yr: $52,937
Grads: 29
Acceptance: 56.3%
#17
U

University of Akron Main Campus

Akron, OH · Public

$47,846
2yr Earnings
1yr: $49,591
Grads: 37
Acceptance: 70.9%
#18
T

Tuskegee University

Tuskegee, AL · Private

$46,790
2yr Earnings
1yr: $54,728
Grads: 26
Acceptance: 31.4%
#19
R

Rochester Institute of Technology

Rochester, NY · Private

$46,790
2yr Earnings
1yr: $41,810
Grads: 59
Acceptance: 71.4%
#20
P

Portland State University

Portland, OR · Public

$46,087
2yr Earnings
1yr: $44,849
Grads: 17
Acceptance: 90.9%
#21
W

West Chester University of Pennsylvania

West Chester, PA · Public

$45,435
2yr Earnings
1yr: $43,954
Grads: 108
Acceptance: 79.2%
#22
S

St. Thomas Aquinas College

Sparkill, NY · Private

$42,435
2yr Earnings
1yr: $38,253
Grads: 16
Acceptance: 82.2%
#23
C

CUNY Bernard M Baruch College

New York, NY · Public

$41,837
2yr Earnings
1yr: $38,977
Grads: 434
Acceptance: 50.5%
#24
U

University of Wisconsin-Oshkosh

Oshkosh, WI · Public

$41,342
2yr Earnings
1yr: $48,122
Grads: 44
Acceptance: 86.7%
#25
S

State University of New York at Plattsburgh

Plattsburgh, NY · Public

$39,729
2yr Earnings
Acceptance: 75.2%
#26
U

University of Wisconsin-Stout

Menomonie, WI · Public

$39,523
2yr Earnings
1yr: $42,955
Grads: 60
Acceptance: 84.7%
#27
S

SUNY Old Westbury

Old Westbury, NY · Public

$38,289
2yr Earnings
Acceptance: 84.6%
#28
U

University of Hartford

West Hartford, CT · Private

$37,568
2yr Earnings
1yr: $37,600
Grads: 39
Acceptance: 83.0%
#29
U

University of South Carolina-Columbia

Columbia, SC · Public

$36,717
2yr Earnings
1yr: $35,741
Grads: 169
Acceptance: 61.5%
#30
B

Barry University

Miami, FL · Private

$36,134
2yr Earnings
1yr: $38,307
Grads: 20
Acceptance: 59.1%
#31
L

Long Island University

Brookville, NY · Private

$33,993
2yr Earnings
1yr: $39,797
Grads: 19
Acceptance: 89.8%
#32
W

Wade College

Dallas, TX ·

$33,077
2yr Earnings
1yr: $31,920
Grads: 37
Acceptance: N/A
#33
V

Virginia Union University

Richmond, VA · Private

$28,212
2yr Earnings
Acceptance: 97.7%
#34
S

Stevens-The Institute of Business & Arts

Saint Louis, MO · For-Profit

$25,658
2yr Earnings
Acceptance: 71.4%

Majors with Similar Earnings

Frequently Asked Questions

What is the best school for General Sales, Merchandising and Related Marketing Operations?
Baylor University ranks #1 for General Sales, Merchandising and Related Marketing Operations with median graduate earnings of $84,653 within two years. There are 34 schools nationwide offering this major with tracked earnings data.
How much do General Sales, Merchandising and Related Marketing Operations graduates earn?
General Sales, Merchandising and Related Marketing Operations graduates earn an average of $47,813 within two years of graduation. This is 35% above the median across all majors. Earnings range from $25,658 to $84,653 depending on the school.
How hard is it to get into a top General Sales, Merchandising and Related Marketing Operations program?
The average acceptance rate across General Sales, Merchandising and Related Marketing Operations programs is 72.5%. The most selective program is at Tuskegee University with a 31.4% acceptance rate. Competitive programs value strong math/analytical skills and relevant coursework.
Is a public or private school better for General Sales, Merchandising and Related Marketing Operations?
Private General Sales, Merchandising and Related Marketing Operations programs average $47,320 in early earnings vs $47,644 at public schools. Public schools offer competitive earnings at typically lower cost, making them strong value options.

Data updated June 2026. Source: U.S. Department of Education College Scorecard. Earnings are median 2 years after graduation for bachelor's degree holders.

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